AI Friend or Foe? A No-Panic Guide to AI for Communication Professionals
(Or: How I Learned to Stop Worrying and Make AI My Coffee-Fetching Intern) Remember when AI was just a plot device in sci-fi movies? Now it’s sitting in our computers like an eager intern, ready to help but just as likely to bring you decaf when you specifically asked for regular. For corporate communications professionals,…
The Art of Making Complex Ideas Click
Why Most Technical Communication Needs a Makeover Let’s be honest: most technical communication feels like it was written by robots for robots. You know the type – dense paragraphs that make your eyes glaze over, jargon that would make a dictionary weep, and explanations that somehow leave you with more questions than answers. But here’s…
When Leaders Lead: A Tale of 45,000 SKUs and One Brave CEO
When you’re changing everything about how a business operates, a memo just won’t cut it. Real transformation requires real leadership communication. And sometimes, that means getting CEOs to record videos, make calls, and yes, maybe even visit a breakroom or two.
The SillyWonk Story: How Method Met Whimsy
We believe that effective technical and organizational communication requires both methodology and creativity. It demands the precision of an engineering diagram and the engagement of a compelling story. It means understanding that sometimes the best way to explain a complex concept is through an unexpected approach.