Animated & Avatar Explainer Videos
Transform Complex Ideas into Engaging Video Stories
Are Explainer Videos Right for You?
With so much focus on video content these days, it's natural to think animated or avatar videos are the only choice for every corporate message.
But here's what most people aren't telling you: video isn't always the answer. (Shocking, we know, especially coming from a company that creates videos!)
That's where SillyWonk's expertise comes in. We help you determine if explainer videos are the right choice for your corporate communications or marketing and sales goals, and then create engaging animated or avatar-hosted videos that actually get your message across.
SillyWonk's skin is in the "clear communications" game, not the video-at-all-costs game. We find and deliver communication tools that work best for your messaging strategy. And when that tool is animated or avatar video, we are able to deliver.
When Video Works Best
Science gives us fascinating insights about how humans process information:
- 65% of people consider themselves visual learners
- When we hear information alone, we remember only 10% three days later
- Add visuals to that same information? Memory jumps to 65%
- Our brains process images 60,000 times faster than text
When to Use Explainer Videos
Videos excel at:
- Simplifying technical processes (because nobody wants to read a 47-page manual)
- Delivering emotional messages (facial expressions > emojis)
- Training across multiple locations (unless you've mastered cloning)
- Ensuring consistent messaging (so Bob in accounting tells the same story as Sarah in sales)
When Other Tools Work Better
Sometimes other corporate communications tools are better for delivering messages clearly. For instance:
- Detailed analysis (spreadsheets rule here)
- Quick task assignments (a simple email will do)
- Real-time collaborative work (unless you want to make a video about making a video...)
- Face-to-face strategic discussions (some things are best done in person)
Animated & Avatar Explainer Videos
Transform Complex Ideas into Engaging Video Stories
Is an Explainer Video Right for You?
With so much focus on video content these days, it's natural to think animated or avatar videos are the only choice for every corporate message.
But here's what most people aren't telling you: video isn't always the answer. (Shocking, we know, especially coming from a company that creates videos!)
That's where SillyWonk's expertise comes in. We help you determine if explainer videos are the right choice for your corporate communications or marketing and sales goals, and then create engaging animated or avatar-hosted videos that actually get your message across.
SillyWonk's skin is in the "clear communications" game, not the video-at-all-costs game. We find and deliver communication tools that work best for your messaging strategy. And when that tool is animated or avatar video, we are able to deliver.
When Video Works Best
Science gives us fascinating insights about how humans process information:
- 65% of people consider themselves visual learners
- When we hear information alone, we remember only 10% three days later
- Add visuals to that same information? Memory jumps to 65%
- Our brains process images 60,000 times faster than text
When to Use Explainer Videos
Videos excel at:
- Simplifying technical processes (because nobody wants to read a 47-page manual)
- Delivering emotional messages (facial expressions > emojis)
- Training across multiple locations (unless you've mastered cloning)
- Ensuring consistent messaging (so Bob in accounting tells the same story as Sarah in sales)
When Other Tools Work Better
Sometimes other corporate communications tools are better for delivering messages clearly. For instance:
- Detailed analysis (spreadsheets rule here)
- Quick task assignments (a simple email will do)
- Real-time collaborative work (unless you want to make a video about making a video...)
- Face-to-face strategic discussions (some things are best done in person)
Explore Video Strategy With Us
Are you ready to see if a custom animated or avatar-hosted explainer video is the right solution for the corporate communications strategy or marketing needs?
Schedule a free 30-minute consultation. We'll discuss your goals and help you determine the best approach – whether that's a video or another communication tool entirely.
Because at SillyWonk, we believe every great explanation starts with a conversation. (And yes, we named ourselves SillyWonk on purpose – but that's another story we'd love to tell you over coffee.)